Business-As-Un-Usual: The new narratives and concepts reshaping the business world

Does business feel increasingly soul-sucking, meaningless, stressful, and dehumanizing to you?

We are all these creative, innovative, impact-driven, caring, change-enthusiastic, creative minds, but in the current business system…we cannot be ourselves.

Because this way of doing business, this system, incentivizes egoism, fitting in, being like everyone else, being manipulative, thinking along, playing zero-sum games, and exploiting others including the environment around us.

No wonder we feel shit! We’re built for something else! We’re built for a system that fosters creativity, being different, thinking weird, and embracing change!

Here comes the positive news, though: There is a world of business out there that is different! I call it the Business-As-Un-Usual world.

And in this world, people are building a way of doing business that embraces slowness, mindfulness, sufficiency, and care, while cultivating adventurism, resonance, playfulness, meaning, and interdependence.

Shall we enter that new business world?

Business-As-Un-Usual is a report (76 slides) that will help you…

• …explore the narratives that keep us stuck in a soul-sucking, exploitative business world
• ….and introduce and invite you to new (or, rather, alternative) narratives for a Business-As-Un-Usual world, followed each by a curation of interesting business concepts and further resources for you to dive into.

It's both highly inspirational and practical!

Enjoy!

Some early feedback and comments from readers:

"𝘐𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦! 𝘐 𝘢𝘮 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘪𝘵, 𝘢𝘯𝘥 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘢). 𝘴𝘰 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘮𝘦 𝘢𝘯𝘥 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘴 𝘩𝘰𝘸 𝘐 𝘧𝘦𝘦𝘭 𝘢𝘯𝘥 𝘣). 𝘶𝘴𝘦𝘧𝘶𝘭 𝘧𝘰𝘳 𝘸𝘰𝘳𝘬 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴 𝘢𝘴 𝘪𝘯𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯."

"𝘐 𝘫𝘶𝘴𝘵 𝘩𝘢𝘥 𝘢 𝘲𝘶𝘪𝘤𝘬 𝘳𝘦𝘢𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘢𝘯𝘥 𝘐 𝘧𝘦𝘦𝘭 𝘴𝘰 𝘦𝘮𝘱𝘰𝘸𝘦𝘳𝘦𝘥/𝘧𝘳𝘦𝘦𝘥/𝘪𝘯𝘴𝘱𝘪𝘳𝘦𝘥 𝘣𝘺 𝘢𝘭𝘭 𝘵𝘩𝘪𝘴!"

"𝘎𝘰𝘪𝘯𝘨 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘦𝘴𝘦 𝘴𝘭𝘪𝘥𝘦𝘴 𝘢𝘭𝘮𝘰𝘴𝘵 𝘧𝘦𝘦𝘭𝘴 𝘵𝘩𝘦𝘳𝘢𝘱𝘦𝘶𝘵𝘪𝘤, 𝘴𝘰𝘰𝘵𝘩𝘪𝘯𝘨 𝘦𝘷𝘦𝘯."

"𝘍𝘐𝘕𝘈𝘓𝘓𝘠! 𝘈 𝘭𝘰𝘰𝘬 𝘢𝘵 𝘸𝘩𝘢𝘵 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘴 𝘜𝘯 𝘜𝘴𝘶𝘢𝘭 𝘮𝘪𝘨𝘩𝘵 𝘮𝘦𝘢𝘯. 𝘛𝘰 𝘢𝘭𝘭 𝘰𝘧 𝘺𝘰𝘶 𝘸𝘩𝘰 𝘸𝘰𝘶𝘭𝘥 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘴𝘦𝘦 𝘤𝘩𝘢𝘯𝘨𝘦 𝘢𝘯𝘥 𝘣𝘦 𝘵𝘩𝘦 𝘤𝘩𝘢𝘯𝘨𝘦. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢 𝘣𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘵 𝘱𝘪𝘦𝘤𝘦 𝘰𝘧 𝘸𝘰𝘳𝘬 𝘵𝘰 𝘨𝘦𝘵 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘪𝘯 𝘤𝘦𝘭𝘭𝘴 𝘨𝘳𝘦𝘢𝘴𝘦𝘥 𝘢𝘯𝘥 𝘭𝘶𝘣𝘦𝘥. 𝘞𝘦𝘭𝘭 𝘸𝘰𝘳𝘵𝘩 𝘺𝘰𝘶𝘳 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘥𝘪𝘨 𝘪𝘯𝘵𝘰 𝘪𝘵."

"𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢𝘯 𝘦𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘵 𝘴𝘶𝘮𝘮𝘢𝘳𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘴 𝘵𝘩𝘢𝘵 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘶𝘴 𝘨𝘦𝘵 𝘰𝘧𝘧 𝘵𝘩𝘦 𝘱𝘢𝘵𝘩 𝘰𝘧 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴-𝘢𝘴-𝘶𝘴𝘶𝘢𝘭."

"𝘖𝘩 𝘐 𝘭𝘰𝘰𝘰𝘰𝘷𝘦 𝘩𝘰𝘸 𝘺𝘰𝘶’𝘷𝘦 𝘱𝘶𝘭𝘭𝘦𝘥 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘢𝘭𝘭 𝘰𝘧 𝘵𝘩𝘦𝘴𝘦 𝘭𝘢𝘺𝘦𝘳𝘴 𝘢𝘯𝘥 𝘸𝘢𝘺𝘴 𝘪𝘯 𝘵𝘰 𝘵𝘩𝘦 𝘭𝘢𝘳𝘨𝘦𝘳 𝘴𝘰𝘤𝘪𝘢𝘭 𝘣𝘰𝘥𝘪𝘦𝘴 𝘤𝘰𝘢𝘭𝘦𝘴𝘤𝘪𝘯𝘨 𝘢𝘳𝘰𝘶𝘯𝘥 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘴 𝘶𝘯𝘶𝘴𝘶𝘢𝘭…"

"𝘝𝘦𝘳𝘺 𝘪𝘯𝘵𝘳𝘪𝘨𝘶𝘪𝘯𝘨 𝘳𝘦𝘧𝘳𝘢𝘮𝘪𝘯𝘨 - 𝘤𝘢𝘯'𝘵 𝘸𝘢𝘪𝘵 𝘵𝘰 𝘥𝘪𝘷𝘦 𝘥𝘦𝘦𝘱𝘦𝘳 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦𝘴𝘦 𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘴 𝘢𝘯𝘥 𝘯𝘢𝘳𝘳𝘢𝘵𝘪𝘷𝘦𝘴."

"𝘑𝘶𝘴𝘵 𝘧𝘪𝘯𝘪𝘴𝘩𝘦𝘥 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘳𝘦𝘱𝘰𝘳𝘵, 𝘴𝘶𝘤𝘩 𝘥𝘦𝘦𝘱 𝘢𝘯𝘥 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘱𝘳𝘰𝘷𝘰𝘬𝘪𝘯𝘨 𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘴, 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶 𝘳𝘦𝘧𝘭𝘦𝘤𝘵 𝘢𝘯𝘥 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦 𝘵𝘩𝘦 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 𝘴𝘵𝘢𝘵𝘦 𝘰𝘧 𝘵𝘩𝘪𝘯𝘨𝘴."

"This is beyond phenomenal! It could be a book."

More comments here on LinkedIn.